dm Press Play for Colour

Press Play for Colour marked dm’s international launch on TikTok, bringing together creators from multiple countries for a live brand activation in Prague. Each invited team responded to the theme of colour through its own creative discipline, translating it into an interactive live experience. For dm Serbia’s contribution, I created a live illustration centered around a beauty creator whose makeup look was inspired by my work. I also developed the wider concept around the piece, including the display frame and custom colouring book pages, extending the artwork into an interactive brand experience.